You, probably, have already done advertisement for Facebook fan page and now, you are having inklings to put up an ad on Facebook. Isn’t it?
It isn’t always the way it looks. Social media marketing is no piece of cake rather it is a herculean task! Face it –people don’t go on Facebook to empty their pockets. They go there to socialize, make friends and get in contact with relatives. So while putting up your ad on Facebook it is always to be kept in mind that you are pushing away other objects that interests your target audience. So now, how to prove you’re to be an exceptional?
Here are a few do’s which would help you create a better advertisement on Facebook:
1. Simple and short is what it should be.
A typical ad on Facebook has a limitation of 135 characters. You can gain attention by pairing an image with a catchy tagline. One hair salon that created an advertisement for Facebook discovered that fielding an edgy and irreverent ad increased its customers by 20 percent.
2. Make it exceptional.
The easiest way to make your ad stand out is by adding an image and coupling it with a witty tagline. What they say is true: “A picture is what expresses it beautifully.” Put up an image that deserves a second look and you’ll get people clicking the “Like” button. Do not put up images that violate Facebook’s policies regarding nudity and explicitness as your ad might get rejected then.
3. Questioning.
You can make your potential customers thinking by asking them the right questions. Many Facebook marketers have seen better response to their brand by simply questioning.
4. Channelize.
Facebook has more than 500 million registered users and trying to advertise your brand to them would be a really difficult job. So, channelizing your ad to the people who are interested is very important. For example, if you’re promoting a new coffee shop, you might want to target people who live in its vicinity. You can also reach out to people who have “liked” or expressed interest in coffee or other coffee brands.
5. Get acquainted with your audience.
Whether it is a traditional ad or a Facebook ad, the expense for it is inevitable. For example, one restaurant group placed two ads on Facebook—one targeting women and another that targeted both sexes. The advertiser discovered that targeting women enabled them to gain 1,000 new fans in two weeks.
Now, as you have gained a little knowledge about Facebook advertising you should go ahead and try your hand in it. Be it a traditional ad or a Facebook ad, you ought to pay for it despite thinking of its success. Do not be discouraged if it does not turn out to be successful. Learn from your mistakes and add your new found skill to your next ad. Success would then be inevitable.
So, Now you are ready to advertise on Facebook!
The first thing you need to know is how to advertise. For a newbie this might seem complicated but do not fret. There’s a first time for everything.
So how do you go about advertising on Facebook? Let’s study the possibilities.
If you are not in a condition to invest much, how do you advertise on Facebook? If it is a small business or a nonprofit organization which does not have the budget, building a fan page would be a good way for propaganda.
A simple fan page is in itself a form of advertisement, plus it is absolutely free.
Building a fan page for business purpose is as easy as creating your own profile on Facebook. You need to add a photo, a link to your brand’s website, and other basic information about your company that you want people to know. Adding a photo of your brand is very important because you need to put an image out there so that people can recognize and identify your company by it.
Once you have put up your fan page, let people know about it and encourage them to “like” it, or to click the thumbs-up icon, which proves their approval or interest in a person, brand, company, or any other entity.
Now, simply having a fan page does not finish your job. Similar to a personal profile, your fan page is needed to be kept alive by posting updates, uploading pictures, building your fan base, and engaging your fans.
Let’s say your company is having an upcoming event and you want the public to know about it. How do you advertise this on Facebook? You can place an event ad. The best thing about creating an event on Facebook is that you are able to invite your friends. What’s more, if your brand has organized a public event, you can encourage the people you invite to invite their friends as well.
If you are capable of spending on samples, you can do a sampling ad on Facebook. This will let you offer a free sample to anyone on Facebook. This is easy because samples are not usually subjected to refusal, especially if it’s free and they’re getting it right off their profiles. The payback for sampling ads is when a receiver of your free samples posts a status update mentioning your products — especially if it’s a positive comment. This will increase your brand’s popularity.
But what if you want to integrate your traditional ads on the social network?
How do you use those ads on Facebook? You can do it by using the basic like ad. A basic like ad is really just like your regular ad, only it is simpler and shorter. Your only objective is to get people to “like” your ad since, when they do; this action gets posted as an update on their wall. Their friends and contacts see this update and will know about your brand and might even “like” it themselves. The “like” ad lets you choose the kind of people you want to advertise to, so you can channelize your choices according to their geographic location and interests.
The advantage of poll ads is that it allows you to reach Facebook users who are not fans of your fan page or business page. It involves asking a question to a Facebook user, who then selects an option from a drop-down list. Once the user has selected an answer, the user will see statistics on the answers of other Facebook users.
The fan page, the basic like ad, the event ad, the sampling ad, and the poll ad—these are quite a few of the various different ways through which you can advertise your brand on Facebook. As you go along, you’ll find myriad ways of reaching out to potential buyers and consumers. The possibilities are exciting and they keep on increasing as Facebook keeps on growing.
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