SEO stands for Search Engine Optimization, which is used in the process of generating organic traffic on your website. SEO is ever changing and it is indeed a very exciting area. 2018 proves to be a spectacular time for all the Professional SEO services. The sole focus of the latest SEO activities will be upon quality searches, high ranking factors, and naturally one has to watch out for these new trends in SEO. SEO is a complex science, with over 200 factors in Google’s algorithm.
Let’s go through the most prominent trends that are gaining drive, to stay ahead in the game of ranking on search engines:
1. The Improvement of SERP Features
If you think that the organic ranking is the way to get as much as traffic possible, then it's not the truth. The searcher’s attention and clicks from the organic listing are increasing because of increase in SERP features such as knowledge panels, featured snippets, local packs and so on. The enlargement of the Google SERP has been through the blue links to something that makes you feel like you are a part of a Brazilian carnival. With the progression of SERP features, it is detracting for you to track your rankings within these features, and to monitor the features that show up for your keywords and steal traffic from you.
You can track 15 Google SERP features, along with organic results by using Rank Tracker tool. The Google SERP features column will show you all features triggered by your keywords and will highlight the green the ones in which you rank first.
2. Survival Of The Fastest
Speed is the most important when it comes to ranking signal and major UX factor. UX impacts rankings and is said to be the loop of sorts. Google expects every page to get loaded within three seconds. To keep up with Google’s expectation, first of all, you need to take Google’s page speed test. This test is integrated into WebSite Auditor and is also available in its free version. You need to just launch WebSite Auditor and create a project, then jump to content analysis and specify the page you would like to test. At this moment, you will see a selection of on-page factors calculated for you, then you need to go to technical factors and scroll to page speed.
3. Structured Data
It is a method of formatting HTML that uses a specific vocabulary and tells the search engines how to interpret the content and how to display it in the SERPs. Google never officially confirmed that the structured data is a ranking signal.
The structured data allows you to enhance your search listings in several ways such as rich snippets and think knowledge graph panels.
With the search results getting more diverse, you can not ignore the opportunity to stand out. To do this there are several structured data formats, but most SEOs stick to Schema.org.
4. Voice Search
Google has reported that 55% of teens and 40% of adults use voice search daily. The amount of voice search is growing faster than type search ratio, as per the Google’s Behshad Behzadi. Voice searchers use normal sentences instead of the odd-sounding difficult lingo.
You can use Rank Tracker in researching questions that the voice searchers can ask all the time. You can launch Rank Tracker and jump to keyword research and press suggest keywords option. Then pick the common questions method from the provided list and type in your keywords. By doing this, you can end up with hundreds of questions that you can target.
5. Relevance 2.0
Now it has become harder to convince Google, that you have great content when you really don’t. There are a number of ways Google can assess the quality of content, one of them being latent semantic indexing method. Google knows that which terms are related and builds expectations as to the terms that are likely to appear in a given context. This helps Google to decide whether a piece of content is comprehensive or not.
You can get RankBrain and Google may further analyze the best-performing search results and look for more similarities.
6. Personalized SERP
The personalized or customized search is not exactly similar to the traditional ranking factor, but it also provides all the information about the users such as their location, search history, or interests.
The famous search engines like Yahoo, Bing, and Google are all the personalized search engines. They provide personalized search results for their users. In 2011, about 50% of Google searches were personalized.
7. Linkless Backlinks
Link has always been the trust signals for the search engines, the SEOs spent their most of the time optimizing it. The search engines easily associates mention with brands and use them to determine a website’s authority. If you want to find the mentions of your brand then you can use the web monitoring tool. Awario is one of the best application for this.
8. Mobile Is Unignorably Huge
As the voice search is increasing day-by-day, almost all of the Google searches are coming from the mobile phones. The mobile-friendliness is being the major factor in ranking order on search engines. Due to such immense change because of mobile phones, you cannot simply avoid the mobile SEO.
You can check your pages, and have an acknowledgment that whether they are user-friendly or not. Google provides the mobile test which is known as WebSite Auditor, under the content analysis option. You can simply insert the URL of the page you would like to test and switch to the technical factor. After that scroll down to the page usability to check your test results.
These were the top 8 game-changing SEO trends that can totally monopolize 2018 and can help you get your website the organic traffic. When your website generates organic traffic and has all the SERP features, it becomes unstoppable to hit the first rank to reach the first position of every search engines first page. These are the latest professional SEO services.
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