Currently, the blog is a good marketing tool for companies that allows not only to have feedback from customers, but also to attract new ones, expanding their market and covering a large part of the audience. This topic is now relevant abroad and is becoming more and more popular.
Large companies, mainly leading Internet business, consider it their duty to have not only a website, but also a blog on it; small companies, which only get used to the Internet, have not yet realized the importance of running corporate blogs.
Large companies, mainly leading Internet business, consider it their duty to have not only a website, but also a blog on it; small companies, which only get used to the Internet, have not yet realized the importance of running corporate blogs.
This article presents several tips on how to conduct corporate blogs, which information they provide, showing the person of the company, the quality and professionalism of its work, attracting more potential customers. So, what can you imagine as content on a corporate blog?
1. Company News
The publication on the blog of current news of the company is a very popular technique and is suitable for any type of business.
See examples of news on other blogs, for example, how to to the corporate blog of Bank24.ru, and also read the article about how, how to write news of companies and brands .
Of course, you can publish news without a blog, in a separate news section, but it's better to have all kinds of content in one place (if you have more than one), so that visitors can subscribe to one RSS feed, and not to track new messages in different channels.
2. Events and history
Good practice in the conduct of a corporate blog is the publication of past events, events (for example, conferences or business meetings) with a photo report, as journalists in newspapers do. Immediately you can publish fascinating stories from the life of the company. Or a report on the conduct of shares, for example, charity.
3. Contests and Winners
Conducting competitions is a very good technique to attract the forces of many to solve the task of one. On the other hand, competitions bring customers closer to the company, increasing confidence in it. Where do you publish the announcements and the results of the company's competitions, if not in the corporate blog?
An example of a contest entry can be found at blog of the company. In this case, they use a contest to promote their service, attracting bloggers. If you provide airbrushing services, for example, you can publish on your blog the results of the competition (or the announcement of the scheduled) in the city, as it was done on the site Association of Russian Airbrush Artists. In my opinion, it would be better to publish this good material in the blog, then the contest could be found without even visiting the site .
Come up with your contest! Firms with creative themes, such as creating websites, decorating bouquets, etc. easier in this regard, but even if your company is just selling firmware , I think owners with creative thinking will find a way to hold a contest, provide a branded gift to the winner and write interestingly about it in their blog.
4. Customer Reviews and Photos
If you work with clients, why do not you take a picture of them? For example, you can ask satisfied customers to give you feedback in video format, or ask permission to publish the process of executing your services on the blog (as they do companies that order limousines, photo studios and even companies that deliver flowers to order). For example, after our wedding with Ira, the photographer asked for permission and published it in his in the blog of their work. I'm sure that people like to watch how a company does its job, how professional and suitable for their case. And in the photos of customers, you can count on the expression of their faces, how well they were served. Therefore, by publishing interesting customer reviews, photographs and video materials, you can earn additional confidence of the visitor to the company.
5. Expert articles
Many people are not attracted by news or contests, they need the very essence. By publishing expert articles on the corporate blog (for this you must have at least one professional in your field) the themes of the site or related subjects, you will attract the attention of an additional audience. Such specialized materials should be published at least 3-5 times a month in order to maintain the interest of the public.
On the other hand, a person who has a question will always be able to ask an expert in the comments, or he will directly address by mail or phone. Let's say you sell a brick. Which brick is better to choose for the construction of an oven in the house? What is the difference between different brands of bricks? You can reveal a lot of questions in the blog about your topic. If you collect and install furniture, do not be afraid that after the publication of articles they will be used by competitors (in terms of instructions), you work openly, visitors should see your professionalism and readiness to solve any issue in your field.
What makes you different from your competitors? After all, there are so many companies like yours, why should a visitor choose you? Do not write about the differences in the blog, better publish an expert article, so that similar questions about competitors from visitors did not arise.
6. FAQ (Frequently asked questions)
If your company really develops, then for sure you are asked a lot of questions. Collect them in one database and publish in groups on your blog.
An example is the material faq on linux for beginners, which was published in his blog by the owners of a store selling computers and digital equipment. Or another example - questions of technical maintenance of racetracks on the blog of an online store with goods for fitness.
As a clue I will say that in the FAQ section you can also put definitions of terms from your area, for example, the terms of anglers, if you have an appropriate store for fishermen.
7. Instructions
The instructions are similar to the FAQ, but are more detailed. For example, you can put instructions on how to use your product. If you just provide services, then write the safety instructions, think up something of your own .
Instructions may not be necessary only in text format, here you can connect scanned images, or photos, as well as video. For example, if you have an online store for children's educational toys - remove the video instruction for assembling the puzzle (spots, snakes, cube, etc.). People often search the search engines for phrases beginning with "how" (how to lay tiles, how to untwist a site, how to fill an envelope, etc.). Also, the documentation can be assigned to the instructions.
8. Tips
The tips are very similar to the instructions and faq, but there are minor differences. Councils can be short, but relevant. For example, you can publish advice to newcomers (in your topic), tips on using your products or at the choice of the goods in the store, up to advice on feeding infants. If you really have something to tell, then you will always find what advice to give your visitors or potential customers. Tips in your blog should, of course, be given by experts.
9. Statistics and research
Publish interesting statistics on your blog. A very good example in this case is blog of the Begun company , although the research there is posted in a separate section.
What can you investigate? Explore your niche, your market, your audience, blog statistics and research results (What percentage of the population know about your company, use your products, what was your company's turnover in the past year?). Readers are always interested in numbers and numbers, as they reflect matter more than abstract concepts.
10. Interviews
A very useful section that you can add when you manage your corporate blog. If your topic has a historical personality and can be contacted (by phone, email or meet at a cafe), then take this interview and publish it on your blog. Especially interesting are the first interviews on the network, so make sure that this person has not answered your other questions to other companies.
Well, now you know what to fill your corporate blog, you can add there, in addition to the above, your ideas and considerations, for example, an overview of the proposed products. When blogging, try to make it live, otherwise the public has a property to lose interest. In your blog, you can post not only text content, photos and videos, but also podcasts, which are becoming more and more popular on the web. Many small companies will not be able to afford podcasting, however, if you plan to expand constantly to be in contact with your customers, podcasts are a good solution.
Good luck blogging!
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