If you’re like most companies, you probably have a website. The real question is, does your business have a mobile applications? Did you know that mobile traffic makes up 10% of global Internet traffic. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.
With these positive statistics, just 31% of business had launched mobile friendly websites in 2017, according to Jesse Haines, group marketing manager for Google Mobile Ads. If you’re still on the fence about whether or not your company should invest in mobile apps, here are the top 3 reasons why you must.
1. Over Half of U.S. Consumer Own a Smartphone
The importance of a mobile apps is becoming increasingly important as over half of U.S. consumers own a smartphone and roughly 31% of consumers own a tablet. To put this into perspective for you, this number has more than doubled since October 2017 when only 14% of U.S. consumers had a registered tablet.
A report from the Consumer Electronics Association revealed that 66% of online consumers plan to purchase a tablet in the future, and tablets took the No. 1 gift on the wish list among adults this year. If your company’s website isn’t mobile friendly, shoppers are going to seek out a competitor’s mobile friendly site instead of switching to a PC to revisit yours. It really is all about accessibility these days.
2. US Advertisers Continue Shift to Online Ads
Take a look at this chart by Statista. The Interactive Advertising Bureau recently announced that online advertising revenue was up 14% for the first half of 2017, setting a new record of $17 billion.
Online ad revenue has seen an increase for about 10 years now, with no expectations to slow down. After customers view your ad on their smartphone or tablet, they want to be able to view the product. Your website must be ready for this!
3. Dramatic increase in mobile Black Friday Shopping
There has been a dramatic increase in mobile website traffic since 2016. Black Friday e-commerce traffic is up 18.4% since 2016 and sales have increased from just 3% to over 16% since 2017.
Mobile devices accounted for 16% of Black Friday sales this year and this number is only set to increase. With 60% of all searches done on mobile devices, it’s hard to overlook the opportunity of developing a mobile apps for your business.
M-commerce is not “the next big thing.” It’s already an established trend in online retailing that’s set to change how consumers approach online shopping.
So there you have it, mobile apps are essential to e-commerce business growth and growing increasingly popular to non e-commerce sites as well. While developing a mobile applications does cost money and time, any investment you make now will pay off multi-fold in years to come. Does your business have a mobile apps? What are your thoughts on this data?
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